What is Wall Street Junkie? Wall Street Junkie is intended to be a digital space for individuals with appropriate skills and competency regarding investment analysis and corporate finance to monetize those skills by connecting directly with enthusiasts and investors who are interested in making competent and informed investment decisions. The site is intended to maintain quality of research while at the same time eliminating the lack of independence and inherent bias that affects institutional sources of information and insights.
How does Wall Street Junkie work? Success of Wall Street Junkie is predicated on the addressable market for financial insights, research, and analysis along with the supply of interested enthusiasts and financial professionals who believe that they can make a better return on their research and insights not only from executing their own strategies but also sharing those strategies more broadly.
According to a CNN article written in 2017, 54% of American’s or nearly 150 million people currently invest in the stock market. While some of those individuals are reliant on investment professionals or systemic retirement investments like 401K”s, a large portion of that addressable audience also has a need for investment intelligence and insights. In addition, despite their lack of participation, they also have a need for financial insights – mostly to get off the sidelines and into the market – after all, what better way to save and compound savings over time. While this observation does not necessarily highlight the opportunity for Wall Street Junkie insights, it does emphasize the significance and importance of providing access to the best analysis and insights – even for small investors who may feel like they are cheated by those with better insights. As of the last census, there were nearly 200 million people in the United States between the ages of 18 and 64 – all of which are potential consumers of Wall Street Junkie services.
The financial services and insurance sector employees over 6 million people in the united states alone. This creates a pretty flush environment to choose from when it comes to identifying and finding qualified individuals with the proper qualification and interest in preparing research and analysis. If you combine this with a whole audience of enthusiasts, experts in the field of analytics, and finance/ quant students in the United States you end up with a pretty flush list of candidates to help produce content supply. With the gig-economy in full swing and declining trends in investment banking and financial advisory compensation, the supply of qualified and interested candidates for Wall Street Junkie will continue to increase.
How does Wall Street Junkie create value? For a nominal fee, Wall Street Junkie earns a return by making detailed research conducted by independent analysts available for users. This helps to ensure that there is an intermediary between useful and informed investment materials and the consumer. The site targets both small institutional investment firms along with independent investors who are interested in high quality information for a reasonable price. Depending on the user needs, pricing models may vary between subscription and pay-as-you-go. Over-time additional analytics will be assigned to individual pricing and user based returns depending on the quality of the research and outcomes yielded by investors / consumers of information.
What are alternative use cases? Excluding information services, Wall Street Junkie can serve a multitude of purposes including financial advisory / brokerage, investment or financial blogging, news / content consolidation, or personal interest. All options offer various levels of opportunity for monetization.
What is the stage of development for the business? Development of the site/business is in early stages of ideation. The existing domain name for Wallstreetjunkie.com currently houses a blog that I designed specifically for value investing strategies and analysis. If you are interested in acquiring of co-developing the idea and associated domain name, please shoot me a comment and we can discuss.