Part 3: Are Newspapers Buggy Whips?
As a continuation of my previous posts on the newspaper industry, I aim to provide additional insight into the business fundamentals at the firm level. Thus far I have provided a brief over view of industry trends via circulation and advertising, in addition, to providing a broad overview of the publishing industry in aggregate.
Gannett Corporation (GCI)
Gannett Co., Inc. operates as a media and marketing solutions company in the United States and internationally. It operates in three segments: Publishing, Digital, and Broadcasting. the Publishing segment publishes 83 U.S. daily newspapers with affiliated online sites, including USA TODAY, a general-interest daily newspaper; USATODAY.com; USA WEEKEND, a magazine supplement for newspapers; Clipper magazine, a direct mail advertising magazine, bi-weekly Nursing Spectrum and NurseWeek periodicals; and military and defense newspapers. the Publishing segment also includes 17 paid-for daily newspapers; approximately 200 weekly newspaper, magazines, and trade publications; and approximately 650 non-daily publications, as well as involves in commercial printing, newswire, marketing, and data services operations. The Digital segment owns and operates CareerBuilder, an employment Web site, which offers job postings and related products to employers; provides multi channel shopping and advertising services; digital marketing services and technology; hosted search and advertising services; scheduling solution for high school athletic departments; and social media technology and services; scheduling solution for high school athletic departments; and social media technology and services. The Broadcasting segment operates 23 television stations and affiliated Web sites, which produce local programming, such as news, sports, and entertainment programming. This segment also includes Captivate Network, a news and entertainment network that delivers programming and full-motion video advertising on video screens located in elevators of office towers and select hotel lobbies. The company has strategic business relationships with online affiliates, including Classified Ventures; Topix, and Metromix LLC. Gannett Co., Inc. was founding in 1906 and is headquartered in McLean, Virginia.